For the 72andSunny visit to the University of Oregon, myself and the UO Idea Industry design team helped create digital and print assets to accompany the events that took place on Thursday February 22nd and Friday February 23rd.

11 employees from the 72andSunny Los Angeles and New York teams came to participate in the Thursday's presentation, and in Friday's workshop. Among the 11 employees, Glenn Cole (bottom left) and John Boiler (bottom right) the founders of 72andSunny also spoke and participated in the events.

11 employees from the 72andSunny Los Angeles and New York teams came to participate in the Thursday's presentation, and in Friday's workshop. Among the 11 employees, Glenn Cole (bottom left) and John Boiler (bottom right) the founders of 72andSunny also spoke and participated in the events.

Thursday's keynote presentation took place in the John E Jaqua Academic Center.

Thursday's keynote presentation took place in the John E Jaqua Academic Center.

Friday's workshop took place in Allen Hall, home to the University of Oregon's school of Journalism and Communication.

Friday's workshop took place in Allen Hall, home to the University of Oregon's school of Journalism and Communication.

These are some of the design drafts that myself and the design team created. We wanted to make sure nothing was changed to the 72andSunny sun icon, but we also wanted to add our own creative touch to the design. We drew inspiration for the final design from a weather block that you see on most weather apps.

These are some of the design drafts that myself and the design team created. We wanted to make sure nothing was changed to the 72andSunny sun icon, but we also wanted to add our own creative touch to the design. We drew inspiration for the final design from a weather block that you see on most weather apps.

These designs were turned into stickers which were distributed to the participants of the workshop and were also used as name tags for the event.

These designs were turned into stickers which were distributed to the participants of the workshop and were also used as name tags for the event.

The front design says "Thinkers Makers Doers" in Braille font.

The front design says "Thinkers Makers Doers" in Braille font.

The back design incorporates the 72andSunny logo and says "STOKED. UO SOJC. 2018."

The back design incorporates the 72andSunny logo and says "STOKED. UO SOJC. 2018."

A custom Snapchat filter was live during the presentation and workshop on Thursday and Friday.

A custom Snapchat filter was live during the presentation and workshop on Thursday and Friday.

XX__1210.JPG
XX__1209.JPG

Cardboard letters were cut out, hand painted and hung up around Allen Hall as decoration for Friday's workshop.

TAKEAWAYS FROM 72onCampus

Create “entertaining content.”

Be able to “move on.”

Don’t be afraid to make shit that is going to die.

Be truthful. Don’t fluff.

Don’t bullshit bullshitters.

There is a difference between networking and connecting.

Be real people. Be human.

Make a cultural impact.

Make your LinkedIn profile stand out and be interesting.

Don’t try to fit in. Don’t let people push you into a box.

Be able to take a step back from your work and find a mental escape.

Approach things with a “let’s try this” attitude and don’t immediately shut down ideas.

Find three to five things you can do outside of Advertising for entertainment.

If there is confidence and curiosity, courage is the next step.

Kill ideas, don’t delete them. "Graveyard"

Don’t fake the funk. Stay interesting but stay authentic.

Figure out “why you are doing advertising” and how you want your work to make an impact.

Ideas grow through lateral collaboration. Ask other people.

Inclusivity. Diversity.

Allow your ideas to be criticized and ripped apart because it will make you and your work stronger.

Ideas over Ego.

What is the real problem VS what I currently believe the problem is. Work through it and do more research.

MAKE SOMETHING! ANYTHING! JUST GET OUT THERE AND CREATE!

Stop asking if it’s okay, think it, make it, and go do it.

 

© Henry Ammann