For the 72andSunny visit to the University of Oregon, myself and the UO Idea Industry design team helped create digital and print assets to accompany the events that took place on Thursday February 22nd and Friday February 23rd.
Cardboard letters were cut out, hand painted and hung up around Allen Hall as decoration for Friday's workshop.
TAKEAWAYS FROM 72onCampus
Create “entertaining content.”
Be able to “move on.”
Don’t be afraid to make shit that is going to die.
Be truthful. Don’t fluff.
Don’t bullshit bullshitters.
There is a difference between networking and connecting.
Be real people. Be human.
Make a cultural impact.
Make your LinkedIn profile stand out and be interesting.
Don’t try to fit in. Don’t let people push you into a box.
Be able to take a step back from your work and find a mental escape.
Approach things with a “let’s try this” attitude and don’t immediately shut down ideas.
Find three to five things you can do outside of Advertising for entertainment.
If there is confidence and curiosity, courage is the next step.
Kill ideas, don’t delete them. "Graveyard"
Don’t fake the funk. Stay interesting but stay authentic.
Figure out “why you are doing advertising” and how you want your work to make an impact.
Ideas grow through lateral collaboration. Ask other people.
Allow your ideas to be criticized and ripped apart because it will make you and your work stronger.
Ideas over Ego.
What is the real problem VS what I currently believe the problem is. Work through it and do more research.
MAKE SOMETHING! ANYTHING! JUST GET OUT THERE AND CREATE!
Stop asking if it’s okay, think it, make it, and go do it.